Custom CRM Integration for Estate Agency
Completed: October 2025
The Challenge
An estate agency was using disconnected systems for property listings, customer management, and marketing. Staff were duplicating effort, and opportunities were being missed due to poor visibility across the business.
The Solution
We developed a custom integration layer connecting their property management system with a new CRM. Automated workflows triggered marketing campaigns based on customer behaviour, and a dashboard provided real-time business insights.
The Outcome
Result
Systems integrated, 35% increase in viewings, significant time savings achieved
The agency now has complete visibility of customer journeys and property interests. Automated follow-ups have increased viewings by 35%, and staff spend less time on administration. The system has become a competitive advantage in their market.